Search engine optimization and what it means to your business
Do you have a small business? It’s now more critical than ever that you invest time and money into your web presence. Studies show that the internet is becoming more important by the day in our everyday lives. Plus, smart business owners recognize the importance and are spending the time and the money to position themselves accordingly. Ignoring your web presence today could mean disaster in the future for your small company. A recent report estimated that the amount of money business owners spend on SEO or “search engine optimization” will increase by over 200% in the next few years. As the net grows in complexity, small business owners are making the smart choice and hiring professionals to manage their online reputation. For example, if you had a previous business failure and you are looking to start fresh, the internet can prove problematic. A past bankruptcy or negative accusation can be put online for everyone to see. If your potential clients Google your name to get more information about your business, what will they see? For some people this could be very problematic and that would be a good reason to hire an SEO consultant. The internet is good because it gives us more access to information, but it can be bad in the way that many people can be misrepresented online. For instance, anyone can create a website and put any information they choose online. In some instances people may be able to file a lawsuit and get a negative piece of information removed, but for the most part its their to stay. A competent reputation management company has the resources to either remove negative information through requests, or rank other online assets to push negativity down in the search rankings. Both of these tactics can be very effective in managing your online reputation. Finally, another creative tactic could be to post a “rebuttal” or counter article that disputes the negative and false claims about you online. The only issue with this strategy is that it could potentially draw more attention on the issues as opposed to just ignoring it.
Aside from reputation management, SEO can be used to help drive traffic to your online assets. For example, you could attempt to rank for a service your provide in your local area. This can be very beneficial because people looking for a service will actually come to you. This type of client acquisition model is passive, but very powerful because we are targeting specific keywords. In fact, it’s important to do proper keyword research to see what keywords will produce the highest possible return on investment for your time invested. Many small business owners are already aware of the keywords specific for their company, but others will need help of a marketing company to identify these. For a small restaurant, the types of keywords that I would target are all based around the geographical location and the type of niche. For other companies identifying keywords can be much less obvious and much more complex. It’s critical to check the keyword volume before you actively pick your keywords because this will determine if it’s worth the effort to appear in the search results. Keywords with high search volume and low competitiveness are ideal because they will yield the maximum return. Think of it this way, if you were to build a nice fancy restaurant you would want to build it in an area that has lots of people. There is no point in building a restaurant out in the middle of the desert because nobody will see it. Instead, by building restaurant on a very high traffic corner property in the center of your city will give you establishment a better chance at attracting customers. Keyword research follows the same principles and it’s critical that you choose keywords that people search often for your SEO campaigns.
For instance, we hired a Portland SEO company to do our work and if you Google “Raymondville chronicle” we are #1 or #2. This is a huge advantage for businesses looking to grow. If you can see the value there than you will get what I am saying.